Over the past year we have engaged with internal and external stakeholders, analyzed our All Alumni Survey results, and held focus group with diverse alumni. We have envisioned life in 2030 and how the Alumni Association needs to be best positioned to remain relevant and valued.
As a valued member of our Alumni Community, we’d love to hear your thoughts and reactions to early stages of our 2030 Strategy of the Alumni Association.
Components of Our Strategy
- Our Vision (Why we exist)
- Our Mission (Core Purpose, How we work)
- Our Values (Guiding Compass)
- Our Priorities
- Goals
- Objectives –to be developed
- Key Performance Indicators -to be developed
Vision
A proud and connected alumni,
cadet, and Academy community that thrives as leaders of character in
service to their peers, the Coast Guard, and humanity.
Mission
As an Association of influence and
professionalism, we connect our alumni across the generations to further
their philanthropy and engagement with the Academy and beyond. We honor
our history while embracing new traditions to ensure a bright future
for our alumni.
Our Values
- Community: We create a culture of inclusion, warmth, and openness where all alumni, cadets, parents and friends, feel welcome. We value, respect and support each other while also encouraging collaboration, flexibility, and fairness.
- Advocacy: We harness the collective power of our community to influence positive change in support of our mission and philanthropic interests.
- Integrity: We build open, honest and trusting relationships through our actions to demonstrate accountability, transparency, and stewardship to ethically achieve our mission.
- Recognition: We celebrate our community’s accomplishments and milestones. We communicate our appreciation for organizational achievements and the contributions of our staff, donors, and volunteers.
- Enjoyment: We share our positive attitude and team spirit to drive meaningful engagement within our community. We have fun while fulfilling our mission, prioritizing a healthy work-life balance.
built upon the Coast Guard’s Core Values:
- Honor: “Integrity is our standard. We demonstrate uncompromising ethical conduct and moral behavior in all of our personal and organizational actions. We are loyal and accountable to the public trust.”
- Respect: “We value our diverse workforce. We treat each other and those we serve with fairness, dignity, respect, and compassion. We encourage individual opportunity and growth. We encourage creativity through empowerment. We work as a team.”
- Devotion to Duty: “We are professionals, military and civilian, who seek responsibility, accept accountability, and are committed to the successful achievement of our organizational goals. We exist to serve. We serve with pride.”
Our Priorities
Build Community
Nurture a connected community that sustains lifelong relationships, expands access, and champions all alumni.
Amplify Impact
Increase the impact and reach of the Alumni Association and the Academy by partnering with alumni, the Academy, friends, and industry partners.
- Optimize our fundraising strategy to meet current and future priorities
- Standardize volunteer involvement across all programs and services
- Implement a personalized prospect management strategy to engage and steward donors and members at key touchpoints
- Conduct a feasibility study to identify and advocate for high-impact campaign opportunities
Invest in Our Future
Invest in the tools, skills, processes, and people that enable a high-performing organization.
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Empower our professional staff with the knowledge, skills, and resources necessary to effectively execute our mission and achieve strategic goals
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Foster a financially sustainable organization to drive program and service outcomes
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Build strong infrastructure focusing on the appropriate policies, tools and processes that promote organizational success
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Integrate data-driven decision-making into all levels of the organization
Please share your feedback with our President CAPT Andrea Marcille at amarcille@cgaalumni.org.